Viktoriia GukUSA
LEVEL 5 – JUDGE

PROFESSIONAL PROFILE
Viktoriia Guk is an international makeup artist, brow artist, and film makeup designer with more than 10 years of professional experience in the beauty, fashion, and film industries.
Her professional activity combines artistic vision, technical precision, and a deep understanding of facial aesthetics, character transformation, and modern beauty trends. Viktoriia works on fashion editorials, film productions, television projects, and commercial campaigns, creating professional looks for actors, public figures, brands, and media productions across the United States and Europe.
Her expertise covers a wide range of areas within the beauty industry, including beauty makeup, fashion makeup, cinematic character creation, brow styling, and professional image development. In her work, she successfully combines classical beauty techniques with innovative industry solutions, adapting makeup artistry to modern media, film, and digital production standards.
PROFESSIONAL STATUS & INTERNATIONAL EXPERIENCE
Viktoriia is a Licensed Esthetician in the United States (State of Washington) and a Licensed Beauty Advisor at Sephora USA, which confirms her professional qualifications and compliance with international beauty industry standards. She is also a member of international professional associations and part of the GWT professional team.
Her professional achievements have been recognized through multiple international awards and distinctions. Viktoriia became a finalist of the International Beauty Industry Awards (IBI Awards, USA, 2025) and received several prestigious titles at the IBA Beauty Awards, including:
— Top 10 Makeup Artists (2023)— Top Master (2023)— Icon of the Beauty Industry (2023)
In 2021, she became the winner of the Ukrainian national competition “Quality Mark,” recognizing her contribution to professional excellence and industry development.
JUDGING EXPERIENCE & INDUSTRY CONTRIBUTION
An important part of her professional activity is expert judging and participation in international championship projects. Viktoriia is a Certified Beauty Industry Judge at the International Beauty Judging Academy (IBJA) and served as an official judge at the World Beauty Championship WBC XIII (2024) and the ÉLAN Professional International Championship (2023).
Her judging experience is based on fairness, attention to technical details, modern beauty standards, and a structured evaluation approach.
AUTHORSHIP & SCIENTIFIC ACTIVITY
Viktoriia is also actively involved in scientific and educational activities. She is the author of the proprietary methodology and book “THE FACE CODE,” dedicated to professional makeup artistry and facial analysis systems.
In addition, she is the author of the scientific publication:
“Professional Training of Makeup Artists in the Film Industry in the Transition to VR and AR Technologies,” published in Sciences of Europe (2025), where she explores the integration of innovative digital technologies into modern makeup artist education and film production processes.
Her professional status is additionally confirmed by membership in the International Association of Make-Up Artists, where she holds both Level 1 and Level 2 memberships.
PROFESSIONAL PHILOSOPHY
Continuous professional development, international collaboration, and the implementation of innovative techniques remain fundamental parts of Viktoriia’s professional philosophy. Her work is focused not only on achieving high aesthetic standards but also on advancing professional education, modern industry methodologies, and the global development of makeup artistry.
Viktoriia Guk is among the modern beauty industry professionals who successfully combine artistry, education, innovation, and international expertise, contributing to the growth of professional standards within the global beauty and film industries.

April 30, 2026