About the Author

Viktoriia Guk is an international beauty expert, makeup artist, educator, and author of professional educational publications. Her work focuses on developing innovative educational resources, promoting evidence-based professional practice, and advancing education within the international beauty industry.

THE FACE CODE. Code of the Face: Professional Thinking in Makeup is an original professional publication dedicated to developing a systematic approach to modern makeup artistry. The book combines fundamental knowledge, practical experience, and contemporary professional standards, helping beauty professionals develop analytical thinking and a comprehensive approach to working with the face.

The publication explores the history and philosophy of makeup, facial, eye, and skin anatomy, physiognomy, color theory and professional color analysis, cosmetic chemistry, facial proportion analysis, light and shadow techniques, professional makeup methodologies, original author-developed techniques, as well as insights from internationally recognized makeup artists and leading global beauty brands. The book also includes practical diagrams, reference tables, and illustrations designed to support professional education and continuing development.

This publication is intended for makeup artists, educators, trainers, beauty academies, and beauty industry professionals seeking to enhance their professional competencies, systematize their knowledge, and deepen their understanding of modern international approaches to makeup artistry. The book serves as an educational resource for professional training, continuing education, and independent professional development.

July 3, 2026